In recent times the competition in restaurant business has grown at phenomenal rate. In fact, today the key to run a winning restaurant business and earning higher revenue is getting articulated towards customer-focused value propositions. Communicating effectively and offering best service to your customers have become more important. It’s not only how your restaurant look and feel matter, but how you make your customers happy and satisfied matters more. When customers have good time over-all, they will surely come back and may even take new friends or relatives with them.
Ultimately like any other business, offering best and effective customer service matters a lot in restaurant business as well. The three factors that affect the bottom line of your restaurant are the number of customers coming to the restaurant, regularity of the customers’ visits and amount of money customers spend per visit. Now, the question is- how many of us who are involved in restaurant business cares about maintaining a customer list.
Today maintaining a customer list in restaurant business has become very important. It is one of the golden keys to build a successful restaurant business in present scenario. It is an important item that can actually help you in keeping a close watch on growth of restaurant business and customers’ preferences. Every single name in your customer list can make a big difference, as you can contact them easily and may offer seasonal offer that may in turn motivate the customer refer other friends about your restaurant. Here are some simple ideas you can use to start or maintain a customer list for your business:
Provide Incentives: People these days often hesitant to give their details and so they need compelling reasons to do so. You can easily overcome from this problem by offering incentives like “2 for 1 on Main Meals” or “Get a Free Appetizer” in exchange for their details. But before you do so, find out first what appeals most to your customers by asking them.
Offer Gift Vouchers: At times, gift vouchers motivate your customers to pay you a visit even when they don’t really have immediate plans to dine out. When this happens, you can easily ask them to enroll their name and other details. Apart from this, by having joint ventures with other businesses that offer goods complementary to yours can be an ideal way to offer more free and attractive gift vouchers.
For example, if your restaurant attracts young or trendy professionals. You can have good contract with a nearest salon and thus may offer gift vouchers like, “free cut and blow dry for every color treatment” or “free manicure for every cut”. You can give away these gift vouchers to your customers and may easily ask them give their details to you. Thus in this simple way you can create new customers list and at the same time help the salon obtain new customers as well.
Offer Fill-in details in Website: Just if you are one of those who have their own website then it is always better to have an opt-in section on home page to fill-in personal details along with email address. This simple yet effective step may help you make proper and increase sales. With this process, you can easily create an email list of customers. So you easily send your list messages announcing special offers, sales or monthly dish offer. Sometimes all it takes to get a customer to return is a reminder that your restaurant business exists and doing well with customer support.
Train Your Staff to Ask: Train your staff on how to give away the gift vouchers and get your customers to fill out the forms with their information. Practice this procedure as much as possible. This technique can be very helpful if you do not have the resources to maintain a large email list. But you also need to respect their rights and honor if they do not want to share their details in your list.
Apart from all this, you may even play your role smartly and can even apply another procedure to create customer list. Normally, when the customers finish their meal or dinner, they ask for the bill. Now being more creative, you can just stick filled-in leaflet over the bill so that the customer doesn’t miss seeing it. When the waiter comes over to give the bill to the customer, they can coax them filling out the form by enthusiastically elaborating what sort of wonderful offers the customers can look forward to if they join the list.
These few steps can definitely help you in creating a customer list effectively. Your list of customers is the most valuable asset for restaurant business. These are the customers who can provide you with return business, which is more profitable than the first sale. Certainly it vital to get the most from your customer list. This is one of the most important methods you can use to increase the chances of your restaurant success.