Below are some quick tips you can use to get the word out about your boot camps.

Before we get into them though, remember that one factor is more important than anything else when building a thriving fitness business: make your workouts awesome! If you do just that and nothing else, you’ll do fine because good news travels fast. Give people an amazingly fun and effective experience at your boot camps and they’ll drag their friends along with them for the next one.

Once again, nothing in the list below will matter much if you don’t run good boot camps in the first place. So if your workouts leave a lot to be desired, go fix that first and then come back for the marketing help.

Ok, let’s dive in…

1. Run your boot camps in a public place – Let the public see what they’re missing. Running your boot camp in a public park can be great to help word of mouth. People out walking their dog or going for a run will stumble across your group of fitness fanatics and may want to know more, especially if it looks like fun. Consider having a small sign there with your business name and web address.

2. Create a Meetup group – Meetup.com is a website designed to bring people together in the real world around a common interest. It costs a small amount to set up your own meetup group, but it can be a great way to help people already interested in fitness boot camps find you. You can also market your boot camps as a great way to have fun and meet other people.

3. Post on Craigslist.org – Anyone can post on Craigslist.org. Just drill down to your location and post in the appropriate section. Link to your website if you have one.

4. Create a Facebook fan page – This is a quick and easy thing to do, and it can deliver much more bang for your buck than creating a website. Since everyone is on Facebook already, take your message to them with a fan page rather than have them come to your website to find out about your boot camps. Creating a Facebook page is easy, and once you get a few people “liking” the page, you can always send them updates about future boot camps.

5. Get some t-shirts printed – This can be expensive, so I advise keeping it simple. Get a few dozen t-shirts printed with you boot camp name and web address. Wear one yourself regularly, and consider giving a t-shirt away as a prize at each boot camp to whoever has the most fun. Having lots of random people wearing your t-shirts = free marketing.

6. Create your own website – Be careful with this one. Getting your own website can take a lot of time and money, especially if you want it done right. And as I mentioned above, it’s often better to push your message to people on Facebook rather than trying to drag them away from their favorite sites and onto yours. Yes, a website of your own can be beneficial, but do yourself a favor and keep it as simple as possible.

7. Stay positive – Make sure you use positive language in your marketing messages. For example, instead of promising people that you’ll help them “lose weight,” promise instead to raise their level of fitness. Always try to pull people towards something positive rather than away from something negative.

Of course there are some obvious things like using flyers and asking friends to spread the word, but you know all that. Hopefully what I have listed above gives you some new ideas. Good luck with your marketing!